The global baby and toddler clothing market is expected to boom in the coming years. According to Business Wire research , the overall market is expected to reach over US$207 million, with the market growth expected to increase at a CAGR of 8.6% during the period 2020-2026.
These are important numbers for fashion buyers around the world, especially those looking to break into the baby clothing market. But to ensure profitability, one must be informed about the market outlook as well as key trends.
In this article, we’ll look at 10 baby and toddler fashion trends that are set to take off in 2022. We’ll dig deeper into popular fabrics, styles, and textures, and explore what’s driving the trends as well as how buyers can best leverage them for their businesses.
This list of fashion trends has been compiled from clothing products that have shown steady or increasing popularity, as shown by WGSN online retail data. The WGSN selection of products and styles is based on product data from multiple retailers in the UK and US throughout the 2019-2021 period.
Stay natural: organic essentials
Consumers are looking to extend their sustainable lifestyle to clothing. Recycled cotton and polyester are on the rise. Other sustainable materials such as low-impact dyes or unbleached organic materials are also gaining popularity.
To add to the comfort factor, it is essential to keep styles, shapes and details simple when working with organic materials. As clients seek natural looks, it will be good to opt for calming and neutral colours such as butter, mint and rose.
Timeless essentials: the crossover jumpsuit
Our onesie is a classic for babies around the world, serving as a great option for newborn girls’ clothing while being perfect for baby boys. Pair the classic design with trendy materials that meet customers’ demands for durability and comfort.
Buyers can opt for options made with organic materials, undyed materials or plant-based dyes with higher eco-friendly standards.
Party: The Bubble Romper
Rompers give children plenty of room to grow. The volume of the bubble shape allows customers to purchase products that can be used for a long time, which is a plus in terms of durability.
To make the look even more fun, add accessories like coconut shells, seashells, wine corks, or buttons in playful colors. You can also consider design details like smiley faces and embroidery in pop colors.
Stay cool: the T-shirt romper
Adults aren’t the only demographic pushing loungewear or Athlete right now. The romper T-shirt is in vogue even for the little ones, and is both fun and comfortable.
The oversized style is casual and comfortable, giving kids room to grow. Shoppers can choose unique styles like dropped shoulders or wide sleeves. This look pairs well with fun patterns like sunbursts, berries, and smiley faces.
Timeless comfort: the knitted set
Knitted two-piece sets are gaining popularity because they tap into two sought-after design elements: timelessness and comfort.
There are many options for this look, including short and long sleeves, as well as matching knit shorts. In terms of materials, simple stripes, two-tone ribbing, solid ribbing, and space-dyed yarns work well.
Classic and cozy: the quilted jacket
Timeless classics support businesses beyond seasonal trends. Quilted jackets are an option that offers customers both versatility and longevity.
Breathe new life into this classic design by opting for interior-inspired prints, modular features, piping details, contrasting colours, patch and pocket designs, or zipped or detachable sections. When it comes to materials, sustainable fabrics such as organic cotton, linen and hemp are both eco-friendly and comfortable.
Quaint is in: the dress made
As customers return to old-school retro looks, shoppers may want to consider stocking up on tailor-made dresses that play on the demand for both comfort and upcycling. Opt for natural or recycled materials, including GOTS-certified hemp, cotton, and linen.
To keep the quaint look, opt for unbleached colors or pastels like butter, mint or lavender. Scalloped edges, pintucks, smocking and lace collars offer unique styling details.
